Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show investment

3 min read

How the Events Industry Can Reduce Food Waste

Reducing food waste in the events and hospitality industry may seem daunting, but it is achievable. By taking proactive steps, you can plan menus for...

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7 min read

The Z: How to Attract and Hire Gen Z Employees in the Events Industry

What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world...

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1 min read

5 Convention Centers Moving Forward

Times are tough, but convention centers are playing the long game, with many working on renovations, expansions, or new services that are helping...

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1 min read

New Survey Finds 88 Percent of Attendees Are Open to In-Person Events

GES surveyed 1,330 attendees in June and July to understand their willingness to return to physical events, and their concerns around safety and...

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4 min read

Atlanta gets first and last major trade show of 2020 pandemic

Atlanta’s once mighty convention and trade show industry has been shredded by the pandemic. But it’s getting a glimmer of what once was. And a hint...

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2 min read

The Power of Story in Exhibit Marketing

From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful...

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trade shows mishaps

2 min read

Emergency Trade Show Booth Items you should have on hand!

We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply...

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4 min read

How to Profit from Due Diligence on Trade Show Planning and Budgeting

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so...

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2 min read

GPS Your Exhibit Marketing Workshop - it's free!

You’ve been plugging away at your exhibit marketing … you’ve been pushed and prodded to improve on current results and you’re exhausted. Or you’re...

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2 min read

Are Trade Show Events Beneficial?

I recently had a client tell me that his upper management team was thinking about pulling out of trade shows because they were not beneficial. They...

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