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Karin Roberts: Tue, Jan 02, 2024
Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to...
3 min read
Karin Roberts: Thu, Dec 09, 2021
As a business owner, you’re no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows you...
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Karin Roberts: Thu, Dec 13, 2018
Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so...
8 min read
Karin Roberts: Thu, Nov 01, 2018
Talking is one thing, and doing is another. It’s easy to talk about what you believe in, but delivering on your promises takes work and dedication....
5 min read
Karin Roberts: Tue, Feb 14, 2017
Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to...