4 min read
Karin Roberts: Tue, Apr 08, 2025
As you wander through the bustling aisles of any trade show floor today, you'll be struck by the pervasive presence of technology, which has become a...
4 min read
Karin Roberts: Thu, Apr 03, 2025
As you navigate the lively corridors of any trade show today, you'll notice the overwhelming presence of technology, which has become essential to...
3 min read
Karin Roberts: Thu, Oct 05, 2023
As event professionals, you know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in...
2 min read
Karin Roberts: Tue, Dec 20, 2022
You take the time and spend the money to ensure your business events are interesting, unique and entertaining. But then the unspeakable happens: No...
3 min read
Karin Roberts: Thu, Nov 10, 2022
The application of technology in trade fairs has evolved as a result of numerous and impressive advancements, as well as exhibitors’ specific needs...
2 min read
Karin Roberts: Thu, Oct 13, 2022
The past two years have transformed how we work, interact, and hold events. Hybrid and remote work options have taken a firm hold in the professional...
4 min read
Karin Roberts: Thu, Apr 07, 2022
In many ways, the onset of the coronavirus pandemic marked a profound and dramatic change to the events industry. However, despite the unprecedented...
4 min read
Karin Roberts: Tue, Jan 11, 2022
In-person gatherings and events are returning, but the most forward-thinking venues and event planners know that things aren’t going to return to...
4 min read
Karin Roberts: Tue, Apr 20, 2021
You spend months, maybe years, painstakingly orchestrating every detail of an exciting experience which transports your audience to another place....
6 min read
Karin Roberts: Thu, Apr 01, 2021
Video has become an increasingly important tool for online marketing over the past several years, but it’s definitely exploded during the past 12...