Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show attendees (2)

3 min read

How Marijuana Is Transforming the Event Industry

Karin Roberts: Thu, Jun 06, 2019

Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus...

4 min read

The Customer Is Always Right (Until They're Wrong)

Karin Roberts: Thu, May 24, 2018

Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into...

Trade Show Planning trade show selling tips tips on how to sell at trade shows trade show attendees marketing effectively at trade shows motivating at trade show events

2 min read

Attendee Promotion is Everyone's Job

Karin Roberts: Tue, Nov 28, 2017

When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event...

Trade show booth designs Trade Show Marketing exhibit marketing, drawing prospects into a booth trade show attendees attracting an audience

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