3 min read
Karin Roberts: Thu, Mar 30, 2017
Even in your trade show booth, most salespeople understand asking questions is a necessary part of selling. But when it comes to the questions...
5 min read
Karin Roberts: Tue, May 05, 2015
Your company decides to participate in trade show marketing without expecting a return on their investment in time and money. But many miss out on...
2 min read
Karin Roberts: Thu, Jan 29, 2015
When planning your upcoming trade show exhibits, how much do you think about what attendees at that show want … or are you simply including all the...
4 min read
Karin Roberts: Tue, Jan 20, 2015
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3%...
2 min read
Karin Roberts: Tue, Jan 06, 2015
One of my personal pet peeves happens I ask a sales person a question and they don’t know the answer but give one of two responses: They shrug their...
4 min read
Karin Roberts: Tue, Oct 21, 2014
Remember in school when you were asked to write a three-page paper on a subject you could only write a paragraph about? I’m sure you employed all the...
3 min read
Karin Roberts: Tue, Oct 14, 2014
Everyone has to deal with deadlines. When you were in college, you had homework assignments and presentations, then you got a job and had to create...
2 min read
Karin Roberts: Thu, Sep 11, 2014
I recently had a client tell me that his upper management team was thinking about pulling out of trade shows because they were not beneficial. They...
3 min read
Karin Roberts: Thu, Jul 31, 2014
A graphic designer recently told me that her clients are often reluctant to hire a freelance content writer for their website. ”Most of the time, my...
3 min read
Karin Roberts: Thu, Apr 03, 2014
Achieving Business Goals Via Marketing Strategy. The link between business objectives and marketing strategy may seem obvious, but the two are often...