4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
7 min read
Karin Roberts: Tue, Apr 25, 2023
Trade show exhibiting is, by far, the best way to gain access to potential customers! But exhibiting costs can be very high - for travel, exhibit...
8 min read
Karin Roberts: Tue, Jan 29, 2019
Sales forecasting can play a major role in your company's success (and your own career development). According to research from the Aberdeen Group,...
16 min read
Karin Roberts: Thu, Aug 23, 2018
Tick tock, tick tock, tick tock. That’s the sound of the countdown that begins each day of every week of every month. It’s the one aspect of sales...
3 min read
Karin Roberts: Thu, Apr 28, 2016
At a trade show event the people that are in your booth are the people that will be representing your company at a show. A successful, motivated, and...