Trade Show Display Marketing Tips and Advice

Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media)

Posted on Tue, Jul 26, 2016

Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their advantage.  One of the best aspects of social media tools is that they open up the lines of communication far beyond your own individual circle of influence. By using the various tools, you can reach not only your clients and prospects, but also industry thought leaders and members of the media. After all, one of the top reasons attendees come to shows is to discover new ideas or solutions – give them a reason why they should come see you! Here are a few tips to help get your social media strategy in place.

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Topics: trade show booth, trade show tips, booth, tradeshow tips

6 Tips For Building a Remarkable Trade Show Booth

Posted on Tue, Jun 28, 2016

We have all been to trade shows and have seen row after row of tables with draped cloth and boring backdrops. In this environment, what stands out? What is unique and catches your attention?  Generally speaking, the answer is nothing. Welcome to the problem. If you’re not interesting, people will not be interested.  Creating a remarkable trade show booth is simple, as long as you’re willing to invest the time, money, and a little creative juice in the event. Use these 6 ideas to give you the boost you need to make your next event a remarkable one. 

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Topics: custom exhibits, trade show design, exhibit designs, booths, booth design, booth, exhibit stand

How to Profit from Due Diligence on Trade Show Planning and Budgeting

Posted on Tue, Mar 17, 2015

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results.  What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

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Topics: trade show trends, planning for a trade show, trade show investment, trade show booth planning, booth, trades show results, tradeshow success

How Brand Ambassadors Help Market Your Company

Posted on Thu, Oct 10, 2013

Brand ambassadors embody the brand they promote. The brand ambassador is the face which lends the brand credibility and visibility in your booth at events. Having such a person ready to represent your company is just good marketing smarts.With competition as fierce as it is today, you need to use your marketing dollars wisely. You need to find a marketing option that does more than one thing. You want an aid that will help you expand your brand, open a new location, engage your customers, introduce you to social media, and even do face-to-face promotions. A brand ambassador can make this happen.  So, how can a brand ambassador help you market your company?

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Topics: chicago trade show services, marketing at trade shows, booth, marketing at events, marketing at trade show events

Large Format LED Light Boxes for Trade Show Booths

Posted on Tue, Aug 20, 2013

LED light boxes, light panels, and other illuminated sign holders can help your image stand out in crowded trade show booth areas.  Measuring under an inch thick, these LED The lighting and power ship attached to the frame – a huge savings on the floor in regards to electricians.  In addition to their long life span and ultra-thin design, LED light boxes are functional and user-friendly sign holders. Each of these thin light boxes features a "flip-open" or "snap-open" aluminum frame. This allows you to change your illuminated signs with minimal effort without even removing the panel from the wall. Routed corners also ensure that no one gets scratched by sharp edges on these LED light boxes.

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Topics: trade show trends, custom displays, booth, lightweight displays, custom 10x20 displays, lcd screens

Win a Trade Show Display for Your Favorite Nonprofit Organization

Posted on Wed, Jun 26, 2013

Once a year we review our trade show display inventory.  We wrote an article last year on how you can effectively manage your inventory and we have had a lot of requests from clients to help them "donate" used exhibits to nonprofits and other organizations in need.  This year we decided to host a trade show display contest - you like our Facebook page - you vote for your favorite nonprofit - the most votes (top three) get a tabletop display - complete with a new design and graphics.  It is that easy!!! So take this link and share it with your friends!  Your nonprofit will LOVE YOU!

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Topics: trade show booth, exhibit sale, exhibit trade-in program, booths, portable booth, booth

How to Hire a Trade Show Photographer for Your Event

Posted on Tue, Sep 27, 2011

The fall season of conventions, trade shows and special events is gearing up to be huge, and meeting planners, association directors and destination companies of all sizes are faced with the task of hiring the convention photographer. Finding a photographer is easy, but finding the right photographer to take excellent pictures of your trade show display can be a challenge. With the latest in digital cameras, all sorts of people call themselves photographers.  However, convention photography is an established industry, which requires specialized skills that come with experience.  Not all photographers are equal, and many fail to know the needs of the client. 

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Topics: trade show booth, trade show exhibits, booth, trade show display

Used trade show displays

Posted on Thu, May 26, 2011

Last summer we hosted a warehouse exhibit sale because we needed more space in our warehouse for new booth storage clients.  But sadly, this is a lot of work for us to set-up all these exhibits in one place so we have decided to only host this event every OTHER year (sorry to all you deal finders). 

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Topics: booth design, booth, Used

Used trade show booths - stunning wood booth design

Posted on Wed, Apr 20, 2011

Last summer we hosted a warehouse exhibit sale because we needed more space in our warehouse for new booth storage clients.  But sadly, this is a lot of work for us to set-up all these exhibits in one place so we have decided to only host this event every OTHER year (sorry to all you deal finders). 

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Topics: booth, used booth, used exhibit, used trade show display

Custom Trade Show Booth Designs

Posted on Wed, Apr 13, 2011

We created a short little video of some of our recent trade show custom booth designs over the last couple of months.  Our plan is to create a video of our newer designs and post them at the end of each month - we will see how we do.

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Topics: custom exhibits, exhibit designs, booth design, booth, trade show displays, custom trade show booths

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