Trade Show Display Marketing Tips and Advice

10 Tips for Customer Service and Relations

Posted on Thu, Nov 01, 2018

Talking is one thing, and doing is another. It’s easy to talk about what you believe in, but delivering on your promises takes work and dedication. On a company level, this delivery is more important than ever.  No matter what your industry is, you have to put others first. While you may see short-term gain by putting your company's interests above all else, that gain will never turn into long-term, reliable growth.
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Topics: customer island exhibits, trade show customer, selling in your exhibit space, keeping customers

How to Run a SWOT Analysis for Your Business

Posted on Tue, Aug 21, 2018

You know a SWOT analysis is important, but, how do you conduct one? There are four steps you’ll want to take when evaluating your business as a whole, or your product in particular. Before you start, you’ll need to figure out what you’re evaluating with your SWOT analysis. Creating a social media program, launching a new product, or considering a brand re-design are all good reasons to conduct a SWOT analysis.

To visualize your SWOT analysis, it's helpful to make a table. Here, I’ve created a sample using a simple Google Doc table -- feel free to use the model yourself, or create your own as it suits your needs.

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Topics: 20x20 custom trade show display, customer island exhibits, 2018 trade show planning, marketing effectively at trade shows, exhibit design search, chicago trade show events, selling at medical events

Trade Show Closing Tips

Posted on Tue, Sep 27, 2016

Companies spend exorbitant amounts of time and money introducing and exhibiting their products at trade shows. In fact, it is a major source of promotion within almost every industry. Yet the one area where trade shows specialists insist on a return for mega dollar input - trade show sales - is relegated to a corner of the booth and often neglected entirely. Your final and most objective goal from a trade show should be to close new business either at the show itself or as a result of contacts made on the trade show floor.
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Topics: trade show booth, custom displays, custom booths, 20x20 custom trade show display, customer island exhibits

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