Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show booth themes

showcasing your products at a trade show event

2 min read

Grabbing Attention: Methods for Showcasing Products at Trade Shows

Karin Roberts: Tue, Mar 25, 2025

Trade shows are bustling events that gather a vast array of competitors, each vying for attention in a single, dynamic location. With so many brands...

3 min read

6 Keys to Becoming More Attractive (Your Booth, That Is)

Karin Roberts: Thu, Sep 05, 2019

Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true.The show organizer’s focus is on bringing...

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5 min read

The Power of a Themed Trade Show Exhibit

Karin Roberts: Thu, Dec 01, 2016

Should you incorporate a theme in your next trade show booth? If the theme can make the experience more memorable for your prospects and embody your...

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