5 min read
Karin Roberts: Thu, Oct 18, 2018
One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos...
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6 min read
Karin Roberts: Tue, Oct 16, 2018
If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six...
1 min read
Karin Roberts: Fri, Oct 12, 2018
Chicago – The Tradeshow Network Marketing Group now offers affordable rentals of the latest digital signage and video walls for trade show exhibits,...
12 min read
Karin Roberts: Thu, Oct 11, 2018
For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions....
2 min read
Karin Roberts: Thu, Oct 04, 2018
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The...
2 min read
Karin Roberts: Tue, Oct 02, 2018
Major industry events are all about entertainment, motivation, and connection, right? Well, sure. But they’re also great opportunities for...
4 min read
Karin Roberts: Thu, Sep 27, 2018
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the...
9 min read
Karin Roberts: Tue, Sep 25, 2018
One bad customer service experience can swear you off a product or service forever. But one exceptional experience, on the other hand, can turn you...
1 min read
Karin Roberts: Thu, Sep 20, 2018
When exhibiting, any successful trade show booth captures the attention of the attendee so the exhibitor can educate them about their product,...
3 min read
Karin Roberts: Tue, Sep 18, 2018
Despite its increasing irrelevance, the tired, old sales pitch still enjoys a large following. Unfortunately, that washed-up elevator pitch generally...