10 min read
Karin Roberts: Tue, Aug 07, 2018
Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.” Ms. Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of...
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3 min read
Karin Roberts: Thu, Aug 02, 2018
We’ve all heard it before. You’re deep in conversation or on a demo, being sold to, and the sales rep asks you, “Does that make sense?” You quickly...
3 min read
Karin Roberts: Tue, Jul 31, 2018
How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet?...
5 min read
Karin Roberts: Tue, Jul 24, 2018
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads,...
5 min read
Karin Roberts: Tue, Jul 17, 2018
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the...
3 min read
Karin Roberts: Fri, Jul 13, 2018
Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when...
3 min read
Karin Roberts: Wed, Jul 11, 2018
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply...
3 min read
Karin Roberts: Tue, Jul 03, 2018
You can do it!" When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from...
4 min read
Karin Roberts: Thu, Jun 28, 2018
Experience First-Hand the Manufacturing Technologies That Will Help Keep You on the Cutting Edge of Your Industry. To thrive in manufacturing, you...
1 min read
Karin Roberts: Fri, Jun 22, 2018
Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified...