4 min read
Karin Roberts: Thu, Sep 13, 2018
We've all heard the claim our attention spans are shorter than a goldfish's -- and shrinking by the minute. The thing is, that's not really true. In fact, "Goldfish can perform all the kinds of learning that have been described for mammals and...
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4 min read
Karin Roberts: Tue, Sep 11, 2018
Walk any trade show floor these days and you are likely to be struck by how much technology is now a part of the most effective exhibits. From giant...
6 min read
Karin Roberts: Thu, Sep 06, 2018
When you're growing and scaling a business, two numbers are more important than anything else: How much it costs to acquire a new customer (or "CAC")...
3 min read
Karin Roberts: Thu, Aug 30, 2018
The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show booths to qualified businesses...
4 min read
Karin Roberts: Tue, Aug 28, 2018
Success in selling belongs to those who can balance the roles of analyst and storyteller. Doing so requires the ability to source, organize, and...
16 min read
Karin Roberts: Thu, Aug 23, 2018
Tick tock, tick tock, tick tock. That’s the sound of the countdown that begins each day of every week of every month. It’s the one aspect of sales...
5 min read
Karin Roberts: Tue, Aug 21, 2018
You know a SWOT analysis is important, but, how do you conduct one? There are four steps you’ll want to take when evaluating your business as a...
2 min read
Karin Roberts: Fri, Aug 17, 2018
McCormick Place employs an in-house division called McCormick Place Technology Services Department to meet the needs of the event planners and their...
3 min read
Karin Roberts: Wed, Aug 15, 2018
I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I...
1 min read
Karin Roberts: Fri, Aug 10, 2018
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name...