3 min read
Karin Roberts: Tue, Nov 27, 2018
When attempting to determine whether a question is aggressive or assertive, length is your first clue. In general, longer questions feel more aggressive than assertive ones. When the salesperson leads with intent or context, prospects can feel...
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13 min read
Karin Roberts: Tue, Nov 20, 2018
This article is specific to trade shows in the APPAREL market. The way we do business in the apparel and textile industries is being altered at...
4 min read
Karin Roberts: Thu, Nov 15, 2018
The term "sales pitch" might be a little old school, but the concept is not. At its core, a sales pitch is just a way to explain your product or...
1 min read
Karin Roberts: Tue, Nov 13, 2018
Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified...
1 min read
Karin Roberts: Thu, Nov 08, 2018
Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking...
9 min read
Karin Roberts: Thu, Nov 08, 2018
It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb....
3 min read
Karin Roberts: Tue, Nov 06, 2018
Event planners are on the forefront of embracing new technology to add excitement and engagement to meetings and special events, but going with the...
8 min read
Karin Roberts: Thu, Nov 01, 2018
Talking is one thing, and doing is another. It’s easy to talk about what you believe in, but delivering on your promises takes work and dedication....
3 min read
Karin Roberts: Tue, Oct 30, 2018
We think TRADE SHOWS are the best way to touch a prospect. But in between your shows you might want to look at these tips: For years, there’s been a...
7 min read
Karin Roberts: Tue, Oct 23, 2018
Primitive humans told stories by the roar of fire pits, bringing together people and communities. Businesses can use technology to achieve the same...