Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show marketing at pharmaceutical shows

12 min read

The ultimate guide to successful pharmaceutical meeting and event planning

Karin Roberts: Thu, Jun 22, 2023

Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect...

4 min read

9 Unique Entertainment Ideas that Break The Mold

Karin Roberts: Tue, Feb 19, 2019

If you've been to one corporate event, you've been to a million. They are a great way to show gratitude for a great team of employees and practice...

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3 min read

The Best Sales Pitch Isn’t a Pitch at All

Karin Roberts: Tue, Sep 18, 2018

Despite its increasing irrelevance, the tired, old sales pitch still enjoys a large following. Unfortunately, that washed-up elevator pitch generally...

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3 min read

Trade Show Selling at Pharmaceutical Shows

Karin Roberts: Thu, May 03, 2018

How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet?...

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