Karin Roberts

3 min read

How to Create Great Customer Experiences on a Tight Budget

Providing a great customer experience is crucial because people will talk to their friends, family, and colleagues (or maybe even write a blog about it). Let's discuss how you can create a great customer experience on a tight budget. Here are eight...

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8 min read

17 Common Event Planning Mistakes and How to Avoid Them

Event planning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult...

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graphics for  trade show booths

9 min read

How to Resize an Image without Losing Quality

Images are fundamental to digital content creation but you can NOT take a website image and turn it into a six foot banner in your trade show...

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1 min read

Talking Video Power at Trade Show Events

YouTube is the second largest search engine on the web, which says a lot about what people are looking for. Therefore, while video marketing may be...

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2 min read

Skyrocketing Costs Squeeze Event Budgets

Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Travel costs are rising...

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4 min read

Major Changes Coming to the Meetings and Events Industry—And How to Prepare

We’ll excuse you if your head is spinning due to the massive disruption that’s impacted the meetings and events industry in the last two years. While...

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trade show selling

7 min read

8 Tips On Trade Show Selling

Trade show exhibiting is, by far, the best way to gain access to potential customers! But exhibiting costs can be very high - for travel, exhibit...

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2 min read

For the first time in six years, NPE heads to Orlando May 6-10, 2024

Every three years, bold leaders, creative thinkers, and visionaries from every industry in the world gather at NPE to advance their business through...

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2 min read

Tips for Crafting Effective Trade Show Booth Displays that Drive Results

Are you ready to have an engaging trade show booth display? Trade shows are done in person, with companies showcasing their products, services, and...

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3 min read

Trade Show Exhibitor Survey 2022

2022 was very much the year that trade shows and exhibitions got back to business after years of disruption brought on by Covid-19. Our Covid trade...

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