12 min read
Karin Roberts: Thu, Jun 22, 2023
Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect compliance regulations. And keeping HCP engagement high at the thousands of global events your pharmaceutical...
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7 min read
Karin Roberts: Tue, Jun 20, 2023
Advertising has long been a strategy to sell products and services to the public, or at the very least, generate interest in them. But running ads...
6 min read
Karin Roberts: Thu, Jun 15, 2023
A trade show booth serves as a first impression of your brand, and a successful design gets people to stop to learn more. Searching for booth...
5 min read
Karin Roberts: Wed, Jun 14, 2023
Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade...
8 min read
Karin Roberts: Thu, Jun 08, 2023
Adding new events to your trade show calendar can be a decisive way to feed the sales pipeline and make inroads into new markets. A good show...
4 min read
Karin Roberts: Tue, Jun 06, 2023
Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution...
8 min read
Karin Roberts: Thu, Jun 01, 2023
Trade show exhibiting Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the...
2 min read
Karin Roberts: Thu, May 25, 2023
A recent report revealed that in-person events are the most trustworthy source of information, more so than academic institutions and media outlets....
Karin Roberts: Tue, May 23, 2023
Breezing past your deadlines with time to spare depends on having a great trade show checklist. Many companies nail the logistical part of the...
3 min read
Karin Roberts: Fri, May 19, 2023
The Inspired Home Show , produced by the International Housewares Association (IHA), will be held over three days instead of four and exhibits at...