8 min read
Karin Roberts: Thu, Aug 17, 2023
Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them options, and in person events are full of creative engagement opportunities. But how do you decide which...
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2 min read
Karin Roberts: Tue, Aug 15, 2023
A reported 80.4% of meeting professionals say in-person events are their organization’s most impactful marketing channel, according to a report by...
2 min read
Karin Roberts: Tue, Aug 08, 2023
If you are an exhibitor in the food and beverage industry, you’ve probably noticed a shift in food and beverage marketing trends toward...
2 min read
Karin Roberts: Tue, Aug 01, 2023
T he exhibition industry has made a significant recovery in 2023 and has reached pre-pandemic levels in many parts of the world, according to UFI,...
2 min read
Karin Roberts: Tue, Jul 25, 2023
Exhibitions remain a valued sales and marketing channel among event teams and their senior leadership, but global inflation — along with increasing...
2 min read
Karin Roberts: Thu, Jul 20, 2023
To sustain economic growth, cities must continuously create new opportunities while building and maintaining long-standing industries. In Chicago, an...
4 min read
Karin Roberts: Tue, Jul 11, 2023
As the nation’s elected officials burned the midnight oil to pass a bill to raise the debt ceiling on Capitol Hill in Washington, D.C., trade show...
3 min read
Karin Roberts: Thu, Jul 06, 2023
Planning any type of event requires tons of legwork. But all your efforts could easily fall flat if you fail to make things memorable. Even Forbes...
4 min read
Karin Roberts: Thu, Jun 29, 2023
When it comes to building strong connections and leaving a lasting impact, nothing beats the power of face-to-face marketing. Engaging with potential...
2 min read
Karin Roberts: Tue, Jun 27, 2023
Trade show events provide businesses with an opportunity to showcase their products, services, and ideas. However, in a crowded and competitive...