16 min read
Karin Roberts: Tue, Apr 11, 2023
Pre event survey questions, when crafted properly, can give you so much more than you could ever imagine. Sure, they’re key to gaging your audience’s level of interest and gaining insights into what they want, need, and expect from your event. But...
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3 min read
Karin Roberts: Thu, Apr 06, 2023
The pandemic brought every business that relied on in-person meetings, from multinational corporations to small local businesses, to a grinding...
3 min read
Karin Roberts: Thu, Mar 30, 2023
In-person events are a great way to engage with guests, but they also serve as a fantastic source of content that can be repurposed in many ways. To...
2 min read
Karin Roberts: Tue, Mar 28, 2023
Effective product display is key to attracting customers and boosting sales. Whether you’re showcasing your products in a retail store, trade show,...
6 min read
Karin Roberts: Thu, Mar 23, 2023
The work doesn't end just because the guests are gone. Before you take a much-deserved break, here are some key things you should do as soon as the...
6 min read
Karin Roberts: Tue, Mar 21, 2023
Should you incorporate a theme in your next trade show booth? If the theme can make the experience more memorable for your prospects and embody your...
3 min read
Karin Roberts: Thu, Mar 16, 2023
Are attendees at your trade show registering later than they did pre-pandemic? Don’t panic. You are not alone. According to a TSNN study conducted in...
4 min read
Karin Roberts: Tue, Mar 14, 2023
Trade shows are a crucial marketing tool for businesses of all sizes, offering an opportunity to showcase products, connect with potential customers,...
4 min read
Karin Roberts: Thu, Mar 09, 2023
You’ve set the date. You’ve booked your booth. You just need to figure out how you’re going to attract attendees. This might look like a daunting...
5 min read
Karin Roberts: Thu, Mar 02, 2023
The Covid pandemic has had a profound impact on the meetings industry. Trade shows have largely returned to the same formats as before 2020, despite...