5 min read
Karin Roberts: Thu, Sep 28, 2023
Fifty-seven percent of people say they’re addicted to their phones, reveals a recent study of 1,000 people from Reviews.org. That’s a growing problem for presenters, who hate to look out on a sea of bent heads illuminated by screens. The challenge...
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2 min read
Karin Roberts: Tue, Sep 26, 2023
Business is faring well. The U.S. business-to-business (B2B) exhibition industry continues to rebound, according to the Center for Exhibition...
2 min read
Karin Roberts: Thu, Sep 21, 2023
Before Covid-19, event planning companies often were given six to 12 months' notice before a client’s event date — sometimes three months for...
2 min read
Karin Roberts: Thu, Sep 14, 2023
Cannabis is one of the fastest-growing industries, globally. In 2021, governments across the world took steps toward legalization and investors...
5 min read
Karin Roberts: Tue, Sep 12, 2023
Trade fairs and exhibitions are pivotal opportunities for businesses to showcase their products, network with industry professionals, and leave a...
1 min read
Karin Roberts: Thu, Sep 07, 2023
The relationship between destination organizations and their local communities, and thus meeting planners, has evolved dramatically over the last few...
3 min read
Karin Roberts: Tue, Sep 05, 2023
First, you know there is no such thing as perfect, right? Of course we all have specific likes, tastes, preferences, and traits we gravitate toward,...
3 min read
Karin Roberts: Thu, Aug 31, 2023
I can’t believe it's been more than 20 years since I stumbled into this industry. I had no idea what I was getting into. I remember feeling like I'd...
3 min read
Karin Roberts: Tue, Aug 29, 2023
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
6 min read
Karin Roberts: Thu, Aug 24, 2023
Not all trade show booths are created equal. Each type of display has its proper place, depending on the size of the show, your marketing objectives...