Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

pharmaceutical trade shows

4 min read

Finding the Right Trade Show Event

Karin Roberts: Tue, Oct 10, 2023

Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show...

12 min read

The ultimate guide to successful pharmaceutical meeting and event planning

Karin Roberts: Thu, Jun 22, 2023

Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect...

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2 min read

Dear Exhibitors - Attendees would like to see you at the shows!

Karin Roberts: Thu, Nov 11, 2021

As the trade show industry started coming back to life over the summer and everyone collectively held their breaths hoping beyond hope that the...

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3 min read

Trade Show Selling at Pharmaceutical Shows

Karin Roberts: Thu, May 03, 2018

How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet?...

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