3 min read
Karin Roberts: Tue, Jun 29, 2021
A successful year in 2020 seemed like a dream as spring came upon us. Collectively, we took stock of our finances, projects and prospects. Fortunately, for many manufacturers — including my company — it was a very successful year. Of course, a lot...
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4 min read
Karin Roberts: Thu, Jun 24, 2021
Fittingly, World of Concrete in Las Vegas will signal the return of trade shows as we know them. After all, the event organizers are looking to build...
2 min read
Karin Roberts: Tue, Jun 22, 2021
The future of live events has been a hot topic throughout the past year. As we get closer to a return to live events, let’s explore how events are...
12 min read
Karin Roberts: Thu, Jun 17, 2021
As they rang in 2021, meeting professionals were full of hope. A distant light teased through the haze after a buffeting year that dumped every...
3 min read
Karin Roberts: Tue, Jun 15, 2021
In this digital era, the idea of attending a trade show might seem old school, but it’s inarguably an incredible investment. Trade shows have the...
2 min read
Karin Roberts: Thu, Jun 10, 2021
Citing interest from longtime customers to return to live events as COVID-19 restrictions ease, McCormick Place officials said Wednesday conventions...
2 min read
Karin Roberts: Thu, Jun 03, 2021
During a trade show, the goal of all exhibitors is to grab the attention of the attendees. Just like any other event, the success of a trade show...
3 min read
Karin Roberts: Tue, Jun 01, 2021
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the...
4 min read
Karin Roberts: Thu, May 27, 2021
Marketing events: you can love them or hate them. In my humble opinion, they have been a necessary evil in the marketing mix. Don’t get me wrong:...
3 min read
Karin Roberts: Tue, May 25, 2021
Today, technology is a crucial element of trade shows. You need technology from the start of the show registration to managing leads after the end of...