6 min read
Karin Roberts: Thu, May 20, 2021
Trade secret: While uncertainty is the only certainty going forward, a few simple shifts in strategy and thinking are all it takes to safeguard yourself against the unexpected and rebound stronger from setbacks. Following are several tactics you can...
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3 min read
Karin Roberts: Tue, May 18, 2021
No matter how much area you get for your trade show exhibits & displays, it is always essential to keep your booth design spacious and inviting. Yes,...
5 min read
Karin Roberts: Thu, May 13, 2021
As COVID-19 vaccines are being distributed throughout the world, there is guarded optimism that there is light at the end of the tunnel for the...
2 min read
Karin Roberts: Tue, May 11, 2021
Optimism about the events industry is transforming from anecdotal to data-driven. A new report from Freeman , which has been tracking attendees’...
7 min read
Karin Roberts: Thu, May 06, 2021
With vaccinations in arms throughout the world, businesses and organizations are starting the process of at least contemplating a ramp-up back to...
2 min read
Karin Roberts: Thu, Apr 29, 2021
Resiliency means being prepared for tomorrow. To thrive in the “next normal,” the meetings and events industry needs a complete mindset shift in...
6 min read
Karin Roberts: Tue, Apr 27, 2021
The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions,...
3 min read
Karin Roberts: Thu, Apr 22, 2021
The risk of someone catching COVID-19 could be almost zero for a show held this summer, according to a study by the Exhibitions and Conferences...
4 min read
Karin Roberts: Tue, Apr 20, 2021
You spend months, maybe years, painstakingly orchestrating every detail of an exciting experience which transports your audience to another place....
6 min read
Karin Roberts: Thu, Apr 15, 2021
With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in...