7 min read
Karin Roberts: Thu, Sep 16, 2021
Last weekend, several major events, mainly along the East Coast, had to deal with an uninvited guest: Hurricane Henri. On Aug. 21 in Central Park, the highly anticipated “We Love NYC: The Homecoming Concert” was abruptly cut short when, in the...
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4 min read
Karin Roberts: Tue, Sep 14, 2021
As the Delta variant continues to cause some hesitancy about holding events, with a few shows cancelling and others taking place as planned, new...
1 min read
Karin Roberts: Tue, Sep 07, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential...
6 min read
Karin Roberts: Thu, Sep 02, 2021
From technical knowledge to crisis communications plans to a healthy dose of empathy, event professionals discuss the skills and traits most crucial...
3 min read
Karin Roberts: Tue, Aug 31, 2021
The trade show industry struggled over the past year as COVID-19 restricted travel and in-person attendance. Now, as vaccines roll out in force and...
11 min read
Karin Roberts: Thu, Aug 26, 2021
It seems like a very long time since anyone attended a major tradeshow. COVID-19 has stuck around for a lot longer than anyone could have ever...
8 min read
Karin Roberts: Tue, Aug 24, 2021
The path forward is often paved by lessons learned from the past. As meetings and events industry professionals work to navigate through the pandemic...
2 min read
Karin Roberts: Thu, Aug 19, 2021
Do you need a little guidance on how to use Twitter at your conference? Using Twitter is fun and easy. Attendees and exhibitors expect to use Twitter...
4 min read
Karin Roberts: Tue, Aug 17, 2021
For years, lead retrieval has promised event professionals and their exhibitors more than it’s delivered. But now thanks to mobile technology,...
5 min read
Karin Roberts: Thu, Aug 12, 2021
If there’s one thing that the last two years (and a close brush with COVID-19's economic impact) have taught meeting and event planners, it’s that...