3 min read
Karin Roberts: Thu, Apr 08, 2021
Given the buzz created by digital marketing, most of the people have stopped believing in the potential of trade shows. People have very strong opinions about them, starting from whether they are a waste of time or how to handle the hazards of...
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2 min read
Karin Roberts: Tue, Apr 06, 2021
There’s no question about it, exhibiting at a trade show can be expensive. There are the booth cost, show services and other essentials that will...
6 min read
Karin Roberts: Thu, Apr 01, 2021
Video has become an increasingly important tool for online marketing over the past several years, but it’s definitely exploded during the past 12...
3 min read
Karin Roberts: Tue, Mar 30, 2021
As the events industry struggles to get back on its feet in 2021, looming Covid-19-related logistical and safety requirements add challenges to the...
2 min read
Karin Roberts: Thu, Mar 25, 2021
Thanks to positive vaccination news and its subsequent rollout, meeting professionals are cautiously optimistic about the return of meetings and...
4 min read
Karin Roberts: Tue, Mar 23, 2021
Wouldn’t it be amazing if every lead entered your pipeline convinced your product is for them, ready to sign on the dotted line? Well, maybe that...
1 min read
Karin Roberts: Thu, Mar 18, 2021
As the pandemic rolls into a full year, we haven’t seen the huge crowds at McCormick Place and other convention centers around Illinois. But the...
3 min read
Karin Roberts: Tue, Mar 16, 2021
Before COVID, 2019 was the best year in the history of the global exhibitions and business events ever, declared David DuBois, CMP, CAE, FASAE, CTA,...
4 min read
Karin Roberts: Thu, Mar 11, 2021
A bevy of good news and in-person events held recently signal positive momentum toward a restart of the trade show industry in the United States that...
2 min read
Karin Roberts: Thu, Mar 04, 2021
When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The...