Karin Roberts

1 min read

Booth Designs at the NRA Show

The National Restaurant Association Restaurant, Hotel-Motel Show is the largest annual gathering of foodservice professionals in the Western Hemisphere. The Show brings together the people, ideas, products, solutions, and information that make up...

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4 min read

16 Excellent Trade Show Marketing Ideas to Get More Leads

Industry events are excellent for bringing an engaged audience together. And when you’re well prepared for these events, you can make a big impact on...

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11 min read

Trade Show Marketing Tips for Sales and Marketing Leaders

Now that more and more people are getting vaccinated, it may be time to think about getting back out there. Whether they are 100% virtual, 100% in...

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3 min read

14 Ideas for Clever Conversation-Starters at Meetings and Events

In today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to...

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2 min read

Touchless Activations at Tradeshows Here to Stay

Covid pushed society a decade ahead in terms of digitization, and many technologies are here to stay in the events and trade show industries, said...

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3 min read

Business Travel Rebounds as Execs Choose (Real) Face Time Over Zoom

Since January, Jen Coleman has kicked her videoconferencing habit, flying from her home in London, first to Miami and later to Melbourne, to see...

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1 min read

Custom Rental Exhibits Discounted for 2022 IMTS Show in Chicago

The annual conference of the International Manufacturing Technology Show is coming to McCormick Place September 12-17, 2022 and the Chicago-based...

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trade show strategies

4 min read

CEIR Q1 Index Results Show US B2B Exhibitions Industry on the Rebound

An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released...

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3 min read

Event Notifications: How To Best Notify Attendees?

There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology...

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