2 min read
Karin Roberts: Thu, Aug 04, 2022
Plans and budgets are musts in the meetings and events world, but today, these tasks are ever more critical as inflation hits 9.1%, and supply chain challenges and product shortages become the norm. Without solid planning and realistic budgets,...
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3 min read
Karin Roberts: Tue, Aug 02, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and...
2 min read
Karin Roberts: Thu, Jul 28, 2022
We have added a few more navigational buttons to easily find your next trade show event. The old categories were trade shows held in Chicago, Las...
4 min read
Karin Roberts: Tue, Jul 26, 2022
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...
4 min read
Karin Roberts: Thu, Jul 21, 2022
One year into the COVID-19 pandemic, The Chicago Tribune reported the city lost more than 350 storefronts—many local, small business—as a result of...
3 min read
Karin Roberts: Tue, Jul 19, 2022
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence,...
3 min read
Karin Roberts: Thu, Jul 14, 2022
As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in...
2 min read
Karin Roberts: Tue, Jul 12, 2022
Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified...
2 min read
Karin Roberts: Thu, Jul 07, 2022
In the past few years, audiences experienced much more than just a pandemic (which would’ve been enough on its own). People also experienced extreme...
1 min read
Karin Roberts: Tue, Jul 05, 2022
The Sweets & Snacks Expo is a can’t-miss event for thousands of confectionery and snack retailers, manufacturers and suppliers for a reason – here...