5 min read
Karin Roberts: Thu, May 26, 2022
You probably hear it all the time: The event industry is all about relationships. Making the right connections can lead to more work for you and your business—and finding the right mentors can be the key to navigating and thriving in this complex...
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2 min read
Karin Roberts: Tue, May 24, 2022
The future is beaming brighter for in-person professional meetings and events, with a recent Q1 2022 survey revealing that 84% of American business...
3 min read
Karin Roberts: Thu, May 19, 2022
Here's how to set and enforce new protocols as you bring attendees back to in-person gatherings. Enhanced health and safety protocols became the norm...
5 min read
Karin Roberts: Tue, May 17, 2022
Attending a trade show can be an expensive proposition for even the most budget-conscious traveler. Who hasn’t gotten sticker shock from the rising...
3 min read
Karin Roberts: Thu, May 12, 2022
It's no secret that trade shows haven't necessarily been the most environmentally-conscious industry out there. Traditionally they've often had a...
2 min read
Karin Roberts: Tue, May 10, 2022
Since the pandemic began, event service professionals have taken a prominent role in helping meeting planners deliver a safe conference at every...
2 min read
Karin Roberts: Thu, May 05, 2022
Trade shows play a vital role in the marketing and distribution of products and services. These exhibitions provide an excellent opportunity for...
8 min read
Karin Roberts: Thu, Apr 28, 2022
Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the challenge of your...
17 min read
Karin Roberts: Tue, Apr 26, 2022
No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds...
3 min read
Karin Roberts: Thu, Apr 21, 2022
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your...