4 min read
Karin Roberts: Thu, Sep 15, 2022
As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked exactly where to invest that budget. Here’s what we say:
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4 min read
Karin Roberts: Thu, Sep 08, 2022
Attendees today are hungry for captivating events and are open to experiencing them in new ways. They are ready for marketers to elevate the...
2 min read
Karin Roberts: Tue, Sep 06, 2022
Today we’re talking about upcycled art, and why you should include it in your next event. Upcycled displays are fun, eco-conscious activations that...
2 min read
Karin Roberts: Thu, Sep 01, 2022
Two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on...
5 min read
Karin Roberts: Tue, Aug 30, 2022
Here are some best marketing tips to help you progress through the new year and make the right decisions to grow your business. Marketing is about...
5 min read
Karin Roberts: Thu, Aug 25, 2022
2022 has been a rollercoaster so far. With the events industry working to regain its footing after two years of being almost fully virtual, a lot of...
4 min read
Karin Roberts: Tue, Aug 23, 2022
Planning an event while your team is remote sounds like a daunting task. While there is no substitute for chatting it up and having an impromptu...
7 min read
Karin Roberts: Thu, Aug 18, 2022
The email inbox has always been a direct line of communication between consumers and retailers. Now email marketing is being used for all facets of...
3 min read
Karin Roberts: Thu, Aug 11, 2022
Event planning has not been the easiest profession in the last few years. There’s no way around that. And we’ll be the first to say it was a...
5 min read
Karin Roberts: Tue, Aug 09, 2022
UFI , the Global Association of the Exhibition Industry, has released its latest flagship Global Exhibition Barometer research report, designed to...