According to the annual B2B Demand Generation Benchmark report from Software Advice, to understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as generating both the most and the best: 77% of marketers said they generated a “somewhat” or “very high” quantity of leads, and 82% said they generated leads of “good” or “excellent” quality.
Marketers found trade shows, referral marketing and in-house email marketing to be the best channels for generating large numbers of high-quality leads. According to Michele Linn, content development director at the Content Marketing Institute (CMI) “… Trade shows are always the tactic that marketers rate as the most effective… there’s something exceptionally powerful about doing in-person events… if done well…” It is important to note that this article references that trade shows are on the expensive side - which I totally agree with. That is why a plan MUST be in place to make this venue an effective one.
To read this entire article published by the Center for Media Research (Jack Loechner) go to: http://www.mediapost.com/publications/article/237438/trade-shows-and-referrals-best-b2b-lead-generators.html#reply?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=77602
