3 min read
Karin Roberts: Tue, Oct 15, 2013
One of my greatest marketing secrets, I learned from my father. When I was 12 years old I worked for my father on Saturdays in his retail store. The challenge he faced was having a number of small and inexpensive items of various types left...
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2 min read
Karin Roberts: Thu, Oct 10, 2013
Brand ambassadors embody the brand they promote. The brand ambassador is the face which lends the brand credibility and visibility in your booth at...
4 min read
Karin Roberts: Wed, Oct 02, 2013
No matter how large or small your business, rentals and refurbished exhibits can help you make a much larger impact at trade shows at a reduced...
2 min read
Karin Roberts: Tue, Oct 01, 2013
When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so,...
2 min read
Karin Roberts: Tue, Jul 02, 2013
When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. Having a back-up in place is...
2 min read
Karin Roberts: Thu, Jun 13, 2013
Crafts Technology Grows with Manufacturing Upturn, Launches New Website. CHICAGO, June 12, 2013 – Crafts Technology announced that the company has...
1 min read
Karin Roberts: Thu, Jun 28, 2012
Our extensive online tool which allows you to manage your exhibit inventory online, 24 hours a day, 7 days a week. This internet based system gives...
3 min read
Karin Roberts: Mon, May 21, 2012
You are at the hotel and getting ready to go see your trade show booth. The plan has been set for months, but you still worry that things will not...
2 min read
Karin Roberts: Thu, Mar 15, 2012
We have complied a series of custom trade show exhibits available for your next trade show event and put them into a video. These include mostly...
1 min read
Karin Roberts: Tue, Jan 31, 2012
The Tradeshow Network Marketing Group expects to see corporations continue to invest in trade show exhibits in 2012 while demanding higher impact...