Karin Roberts

2 min read

Convention Centers Going Green

Over the past few years, several U.S. venues have received or are pursuing LEED Certification as well as APEX/ASTM Certification in Standards for Environmentally Sustainable Meetings, Events, Trade Shows and Conferences. Some convention centers even...

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5 min read

Secrets of Successful Trade Show Exhibit Messaging

A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the...

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2 min read

Find new booth ideas with your Expo Eyes

You are looking for a new trade show display. You’ve been to a number of booth builders’ showrooms, seen lots of interesting ideas and now face the...

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5 min read

9 Things Every Planner Should Know About Swag For Your Trade Show Booth

Do you know if the gifts from your event are choking hazards? Should you label items even if the swag is given to adults? The issue of product safety...

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1 min read

Trade Show Booths at the Toy Show 2014

The 111th annual American International Toy Fair® is the largest toy and youth product marketplace in the Western Hemisphere, bringing together more...

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1 min read

Trade Shows: What Matters in 2014 – Keeping Your Audience Engaged

This FREE webinar will help you plan for your 2014 trade show events. For years, people have been saying that trade shows are dying due to technology...

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2 min read

Do You Suffer from this Dangerous Exhibitor Disorder?

There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called...

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1 min read

inTouchApp - a sales tool for your trade show marketing team

We have received a lot of feedback from our newsletter this week that clients are interested in learning more about our iPad application to help your...

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2 min read

Safety first at a trade show marketing event

I’ve been conducting training programs for a long time. I recently worked with a client whose focus on staff safety impressed me. Before my workshop...

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1 min read

Fall in Love With Your Trade Show Marketing Company

OK, so maybe love seems a little too strong of a word to associate with a client relationship, but every firm wants to make their clients as happy as...

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