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Karin Roberts: Thu, May 01, 2014
If you were to write a Passion Statement for yourself or your organization, what would it say? What are you passionate about? What drives you to jump out of bed in the morning; eager to create something wonderful, something that matters? How would...
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Karin Roberts: Tue, Apr 22, 2014
This collection of trade show marketing tips was designed to help your trade show program succeed. It's the secret weapon you need to plan a winning...
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Karin Roberts: Tue, Apr 15, 2014
Figuring out what trade show promotions to have in your booth can be a pain. You can spend HOURS going through all the websites out there trying to...
3 min read
Karin Roberts: Thu, Apr 03, 2014
Achieving Business Goals Via Marketing Strategy. The link between business objectives and marketing strategy may seem obvious, but the two are often...
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Karin Roberts: Wed, Apr 02, 2014
Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a period of 20 hours. The number of people...
3 min read
Karin Roberts: Tue, Apr 01, 2014
Trade Show and expo organizers always are striving to make their booth exhibitor and attendee experience run smoothly. They take great pains to make...
1 min read
Karin Roberts: Thu, Mar 27, 2014
As a retail expert, you impact the customer experience. Whether your focus is design, planning or marketing—your success hinges on keeping up-to-date...
2 min read
Karin Roberts: Tue, Mar 25, 2014
Investing in promotional products is a wise decision for any business owner, whether they prefer distributing personalized water bottles or handing...
Karin Roberts: Mon, Mar 24, 2014
Last week we attended our 20th Exhibitor 2014 event - and it was good! The excitement in the industry is a welcomed changed from some years past....
3 min read
Karin Roberts: Tue, Mar 18, 2014
No matter how large or small your business, rentals and refurbished exhibits can help you make a much larger impact at trade shows at a reduced...