Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show tips (7)

1 min read

inTouchApp - a sales tool for your trade show marketing team

We have received a lot of feedback from our newsletter this week that clients are interested in learning more about our iPad application to help your...

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2 min read

Safety first at a trade show marketing event

I’ve been conducting training programs for a long time. I recently worked with a client whose focus on staff safety impressed me. Before my workshop...

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3 min read

Throw your Performance Metrics out the Window

Is the practice of setting measurable and achievable sales objectives at a trade show the most effective way to plan? Think about it. Most exhibitors...

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2 min read

6 Tips for How to Effectively Use Promo Products at a Trade Show

You know that using promotional items at a trade show is a good idea. But what you might not know are some practical ways about how to use those...

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1 min read

Personal Stories of INVESTING in Customer Service

In reading this story on Customer Service - I am moved. In our trade show marketing business the service side of the house gets slammed with a ton of...

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2 min read

Scary (and sad) Tales of Trade Show Booth Follow-Up

It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many...

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Happy Halloween from your Trade Show Marketing Team!

Have a Great Halloween! Sometimes we have to have a little fun! Our designer SAM developed this landing page for your enjoyement! It is not all about...

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1 min read

LCD Projector Rentals Have Many Advantages at Trade Shows

While many companies are turning to large LCD television screens these days, LCD projector rentals continue to be one of our most popular rental...

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2 min read

What Makes a Good Booth Staffer?

When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so,...

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2 min read

Plan B for your trade show marketing program

When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. Having a back-up in place is...

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