8 min read
10 Questions to Ask Before You Exhibit
Karin Roberts: Thu, Jun 08, 2023
Adding new events to your trade show calendar can be a decisive way to feed the sales pipeline and make inroads into new markets. A good show...
prospecting at trade shows (2)
2 min read
When to Consider Adding Attendee Tracking to your Event
Karin Roberts: Thu, Nov 03, 2022
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through...
3 min read
7 Best Event Marketing Tools You’ll Wish You’d Tried Yesterday
Karin Roberts: Thu, Oct 06, 2022
Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? Relax! There...
7 min read
What is a Target Audience?
Karin Roberts: Tue, Apr 21, 2020
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18...
5 min read
Lead vs Prospect vs Opportunity, and How to Upgrade One to Another
Karin Roberts: Tue, Apr 14, 2020
A sales opportunity is a qualified prospect who has a high probability of becoming a customer. An opportunity should have a pain point your product...
3 min read
The Best Way to Reach Out to a Prospect For the First Time, According to 20+ Sales Experts
Karin Roberts: Tue, Oct 30, 2018
We think TRADE SHOWS are the best way to touch a prospect. But in between your shows you might want to look at these tips: For years, there’s been a...
The Ultimate Guide to Tradeshow Lead Generation
Karin Roberts: Thu, Jun 25, 2015
Transform your lead generation with this free 33-page Ebook Download our free Ebook to generate high quality leads at your next conference....
2 min read
How can your trade show display stand out from the crowd?
Karin Roberts: Thu, Sep 18, 2014
There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do...
2 min read
What Does An Exhibit Manager Do In The Summer?
Karin Roberts: Mon, Jul 14, 2014
It’s summer planning season for trade show managers. The business cycle for many industries is such that summer is a slower time with fewer...
1 min read
LCD Projector Rentals Have Many Advantages at Trade Shows
Karin Roberts: Tue, Oct 29, 2013
While many companies are turning to large LCD television screens these days, LCD projector rentals continue to be one of our most popular rental...