The American Small Business Story- Home Office to a National Trade Show Company
By Karin Roberts - October 01, 2013
When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so, maybe you’d better think again. Just because someone is good at sales doesn’t mean they’ll be a natural in the trade show environment. Often, sales...
Trade shows are a big investment. Get practical ideas to help you plan better, design smarter exhibits, attract more visitors, and get more from your trade show program.