2 min read
Karin Roberts: Thu, Feb 27, 2025
The Chicago trade show landscape is more competitive than ever, with a multitude of exhibitors vying for attention and striving to outshine one another. This heightened level of competition makes it absolutely essential to leave a lasting impression...
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9 min read
Karin Roberts: Tue, Feb 25, 2025
Ready to boost your brand’s marketing strategy in 2025? You’ve come to the right place! As we look ahead, promotional products and trends are...
2 min read
Karin Roberts: Thu, Feb 20, 2025
Evaluating the effectiveness of your trade show program by monitoring essential metrics enables you to consistently enhance your brand’s strategy and...
4 min read
Karin Roberts: Tue, Feb 18, 2025
In the face of people’s changing perceptions toward alcohol consumption, fueled by an increasing focus on health and wellness, the growing...
14 min read
Karin Roberts: Tue, Feb 11, 2025
Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...
2 min read
Karin Roberts: Thu, Feb 06, 2025
The landscape of corporate event hosting is perpetually evolving, mirroring the dynamic shifts in business and technology. As we adapt to these...
3 min read
Karin Roberts: Tue, Feb 04, 2025
The National Restaurant Show offers a wide array of targeted, customized opportunities specifically designed to empower sponsors in promoting their...
2 min read
Karin Roberts: Thu, Jan 30, 2025
Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on the fifth contact or later,...
3 min read
Karin Roberts: Tue, Jan 28, 2025
I get laughably bad sales prospecting emails every day. I mean really bad. But that’s swiftly changing, with AI making it increasingly easy for just...
1 min read
Karin Roberts: Thu, Jan 23, 2025
Every year, the NACS Show brings together convenience and fuel retailing industry professionals for four days of learning, buying and selling,...