2 min read
Karin Roberts: Tue, Nov 19, 2024
The key to a successful trade show exhibit is drawing people in, creating a memorable brand experience, and ultimately making the sale. The challenge: Ever-shrinking attention spans leave mere seconds to captivate your audience. Without a magic wand...
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2 min read
Karin Roberts: Mon, Nov 18, 2024
Over the past couple of years, folks have become accustomed to a virtual world that allows them to work, learn and play from the comfort of their own...
3 min read
Karin Roberts: Thu, Nov 14, 2024
Las Vegas trade shows can transform opportunities for both new and established businesses. Showcasing your products and services at these events can...
3 min read
Karin Roberts: Thu, Nov 07, 2024
What’s the number one cause of a negative impact on your brand at your exhibition booth? Clutter! Clutter happens at a trade show almost by accident....
5 min read
Karin Roberts: Tue, Nov 05, 2024
A trade show is essentially a massive contest for grabbing attention. Imagine the barrage of noise and distractions that an average attendee...
3 min read
Karin Roberts: Thu, Oct 31, 2024
You are in search of a new trade show display. After visiting several booth builders’ showrooms and seeing numerous intriguing ideas, you now face...
3 min read
Karin Roberts: Tue, Oct 29, 2024
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
3 min read
Karin Roberts: Thu, Oct 24, 2024
Running an exhibition stand is a lot of work, and you could add to that work if you don’t plan how you’re going to manage your stand and train your...
2 min read
Karin Roberts: Tue, Oct 22, 2024
You have heard the horror stories of leads from trade shows that could have generated millions in potential business slipping through the cracks...
6 min read
Karin Roberts: Thu, Oct 17, 2024
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and...