6 min read
Karin Roberts: Tue, May 20, 2025
The Event and Exhibition industry in North America is a diverse and dynamic sector, characterized by a wide array of organizations, each dedicated to serving a specific niche within the industry. These organizations include show organizers who are...
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4 min read
Karin Roberts: Thu, May 15, 2025
Influencer marketing is growing in popularity and use in the trade show and B2B event industry. As the power of influential voices is amplified...
4 min read
Karin Roberts: Tue, May 13, 2025
The International Association of Exhibitions and Events ( IAEE )—the largest association for the industry, representing more than 12,000...
2 min read
Karin Roberts: Thu, May 08, 2025
IFT FIRST means Food Improved by Research, Science, and Technology and it’s THE premier annual food system event. IFT FIRST is where breakthrough...
3 min read
Karin Roberts: Thu, May 01, 2025
Why does strategic planning seem to be last on the to-do list for trade shows? It’s a perplexing oversight, especially considering the significant...
4 min read
Karin Roberts: Tue, Apr 29, 2025
Optimizing your event website for search engines is a powerful way to attract new attendees, sponsors, and exhibitors while driving long-term revenue...
3 min read
Karin Roberts: Thu, Apr 24, 2025
April in the Windy City is set to be a bustling month, characterized by the convergence of seven major trade shows, the debut of exciting new...
4 min read
Karin Roberts: Tue, Apr 22, 2025
According to the Events Industry Council (EIC), event sustainability means taking action towards preserving our natural environment; promoting a...
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2 min read
Karin Roberts: Thu, Apr 17, 2025
Every company looks for ways to streamline budgets and enhance returns. In the pursuit of financial efficiency, trade shows, often perceived as a...
5 min read
Karin Roberts: Thu, Apr 10, 2025
Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough...