2 min read
Karin Roberts: Tue, May 16, 2017
The CEIR survey found that marketers have tightened their strategy, away from what Drapeau calls a “spray and pray” mentality to a more sophisticated use of key tools that are proving to be effective at attracting event attendees. Event marketers...
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1 min read
Karin Roberts: Thu, May 11, 2017
If you're an exhibition organizer, you may be wondering how your peers are handling some of the critical issues
3 min read
Karin Roberts: Tue, May 09, 2017
Well our answer would be : "At ANY trade show event in your booth". But not all calls happen on the trade show floor. Most salespeople are eager to...
2 min read
Karin Roberts: Thu, May 04, 2017
I love this article and the focus on what trade show managers should be looking at as they finalize their 2017 marketing plans for driving leads for...
1 min read
Karin Roberts: Tue, May 02, 2017
Check out this article about getting Facebook likes, The truth is, Facebook is a marketing channel and it can be extremely effective. But it needs...
4 min read
Karin Roberts: Thu, Apr 27, 2017
ONE INDUSTRY, 40+ SEGMENTS, ONE SHOW The entire spectrum of the foodservice industry calls NRA Show® their own. From commercial to non-commercial,...
5 min read
Karin Roberts: Tue, Apr 25, 2017
Sales is a language game even when you are standing in your booth and drawing in prospects. Salespeople use words to demonstrate value, identify...
3 min read
Karin Roberts: Tue, Apr 18, 2017
We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound...
2 min read
Karin Roberts: Thu, Apr 06, 2017
Even working in your trade show booth the sales person believes the number one sales objection is price, but I completely disagree. Prospects...
