6 min read
Karin Roberts: Tue, Jul 18, 2017
Minus actually closing the deal, is there anything better than those first few moments after a killer pitch? You found a perfect-fit prospect, ran a solid discovery call, and customized the presentation to meet their exact needs. The...
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8 min read
Karin Roberts: Tue, Jul 11, 2017
Even in your trade show booth you usually only get one chance to close. If you’re successful, the hard work you’ve done over the past days, weeks, or...
1 min read
Karin Roberts: Thu, Jun 29, 2017
The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses...
1 min read
Karin Roberts: Tue, Jun 27, 2017
Even at a trade show event everyone knows that sales is definitely part science, but it's not rocket science. If reps adopt effective processes, it...
3 min read
Karin Roberts: Tue, Jun 20, 2017
Having this profile is important, no matter whether you’re a show organizer or an exhibitor. It will help to understand who you’re talking to so you...
4 min read
Karin Roberts: Tue, Jun 13, 2017
Even while you are in a trade show environment, salespeople and prospects rarely want to talk about the same thing. You want to talk about the...
1 min read
Karin Roberts: Tue, Jun 06, 2017
Emotions are a powerful thing. Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them...
Karin Roberts: Tue, May 30, 2017
If your trade show budget is constrained, but you still need to make a big impression, consider the cost advantages of rental displays. You can...
4 min read
Karin Roberts: Thu, May 25, 2017
Comparing Costs Can Yield Big Savings at Your Next Trade Show. Would you like to find an extra $10,000 or more in your trade show budget? You may...
1 min read
Karin Roberts: Tue, May 23, 2017
SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays,...