2 min read
Karin Roberts: Tue, Apr 04, 2017
Each year brings a new collection of buzzwords. These words usually indicate bigger trends and are often interrelated. Predictably, big trends impact all industries—including event planning - even in your booth at a trade show event! These are some...
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3 min read
Karin Roberts: Thu, Mar 30, 2017
Even in your trade show booth, most salespeople understand asking questions is a necessary part of selling. But when it comes to the questions...
1 min read
Karin Roberts: Tue, Mar 28, 2017
We had a few clients with our trade show booths at the Conexpo 2017 in Vegas this year - but we are looking for more! Here is a video highlight of...
2 min read
Karin Roberts: Thu, Mar 23, 2017
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and...
1 min read
Karin Roberts: Tue, Mar 21, 2017
EXHIBITOR magazine, the award-winning publisher of Best Practices in Trade Shows and Corporate Events, announced today that forty-four certified new...
7 min read
Karin Roberts: Tue, Mar 14, 2017
The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists...
3 min read
Karin Roberts: Tue, Mar 07, 2017
There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of...
4 min read
Karin Roberts: Tue, Feb 28, 2017
A discount can help accelerate a slow-moving deal, create goodwill, and give you leverage for requesting concessions. But you’ll only reap these...
3 min read
Karin Roberts: Thu, Feb 23, 2017
Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus...
1 min read
Karin Roberts: Tue, Feb 21, 2017
Jackie James, Director, World of Concrete | Global Exhibitions, congratulated RR USA, Inc. for an exhibit that was designed and built by The...