Karin Roberts

4 min read

Effectively Managing Rental Costs

Karin Roberts: Tue, Dec 06, 2022

Magnify your Trade Show Rental Booth. No matter how large or small your business, rental exhibits can help you make a much larger impact at trade shows at a reduced initial price. When approached the right way, rental properties can make your...

4 min read

Event branding grows your audience year after year. Here’s why.

Karin Roberts: Thu, Dec 01, 2022

Brands are an unavoidable constant in our daily lives. From our coffee in the morning to our favorite TV show at night – branding is never quite out...

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4 min read

Free Design Concepts for Exhibitors at the Home + Housewares Show

Karin Roberts: Tue, Nov 29, 2022

The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses...

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3 min read

How Exhibitors can Maximize Trade Show Effectiveness and Address Risk Management

Karin Roberts: Tue, Nov 22, 2022

As consumers are venturing out to peruse goods and services in person again, many exhibiting companies are wondering about the future of trade shows....

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5 min read

Crafting the Event Experience: Driving Attendance

Karin Roberts: Thu, Nov 17, 2022

Times have changed, no doubt about it. People are sick of being sick; things are more expensive; there seem to be challenges around every corner. In...

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4 min read

Data Marketing for Events: Creating a Holistic Strategy

Karin Roberts: Tue, Nov 15, 2022

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and...

Trade Show Strategy face to face strategy tradeshow strategy marketing strategy trade show sales strategy

3 min read

Tech ideas to make your trade show stand out

Karin Roberts: Thu, Nov 10, 2022

The application of technology in trade fairs has evolved as a result of numerous and impressive advancements, as well as exhibitors’ specific needs...

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2 min read

When to Consider Adding Attendee Tracking to your Event

Karin Roberts: Thu, Nov 03, 2022

Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through...

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4 min read

CES 2023 Will Rock Vegas with 100,000 In Attendance

Karin Roberts: Tue, Nov 01, 2022

The trade show industry has come roaring back, and CES, which kicks off on January 5, 2023, at the Las Vegas Convention Center, will be no different....

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6 min read

Event Idea Theft

Karin Roberts: Thu, Oct 27, 2022

How the request for proposal became a vehicle for the misappropriation of someone else's work. Independent event professionals and other meeting...

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