4 min read
Karin Roberts: Thu, Dec 01, 2022
Brands are an unavoidable constant in our daily lives. From our coffee in the morning to our favorite TV show at night – branding is never quite out...
3 min read
Karin Roberts: Tue, Nov 22, 2022
As consumers are venturing out to peruse goods and services in person again, many exhibiting companies are wondering about the future of trade shows....
4 min read
Karin Roberts: Tue, Nov 15, 2022
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and...
6 min read
Karin Roberts: Thu, Oct 27, 2022
How the request for proposal became a vehicle for the misappropriation of someone else's work. Independent event professionals and other meeting...
19 min read
Karin Roberts: Tue, Oct 18, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and...
3 min read
Karin Roberts: Tue, Oct 11, 2022
There is no doubt that trade shows are a valuable marketing tool for businesses. They provide the opportunity to get in front of many potential...
4 min read
Karin Roberts: Thu, Sep 08, 2022
Attendees today are hungry for captivating events and are open to experiencing them in new ways. They are ready for marketers to elevate the...
2 min read
Karin Roberts: Thu, Sep 01, 2022
Two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on...
5 min read
Karin Roberts: Thu, Aug 25, 2022
2022 has been a rollercoaster so far. With the events industry working to regain its footing after two years of being almost fully virtual, a lot of...
3 min read
Karin Roberts: Tue, Jul 19, 2022
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence,...