4 min read
Karin Roberts: Thu, Nov 12, 2020
The value of expos and tradeshows is still strong. In fact, 99% of exhibitors find unique value delivered by trade shows which are not provided by...
8 min read
Karin Roberts: Thu, Feb 06, 2020
If things are so good, why are we still so worried? Business, in general, made it through 2019 in better shape than prognosticators had predicted....
3 min read
Karin Roberts: Thu, Oct 24, 2019
With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the...
2 min read
Karin Roberts: Thu, Oct 10, 2019
If you are a small business owner, perhaps you’re already using some form face-to-face marketing in favor of your business. So you know face-to-face...
2 min read
Karin Roberts: Tue, Sep 24, 2019
Event planners wear a ton of hats. From juggling venues and caterers to managing staff members, selling sponsorships and negotiating with vendors,...
7 min read
Karin Roberts: Tue, Oct 23, 2018
Primitive humans told stories by the roar of fire pits, bringing together people and communities. Businesses can use technology to achieve the same...
4 min read
Karin Roberts: Thu, Sep 27, 2018
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the...
6 min read
Karin Roberts: Thu, Jan 04, 2018
So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone.
3 min read
Karin Roberts: Tue, Jan 24, 2017
Planning out your trade show strategy for 2017 can be a huge task. You are driven by trying to drum up business for your sales team to close but they...
2 min read
Karin Roberts: Mon, Nov 07, 2016
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a...