5 min read
Karin Roberts: Thu, May 26, 2022
You probably hear it all the time: The event industry is all about relationships. Making the right connections can lead to more work for you and your...
7 min read
Karin Roberts: Thu, Nov 04, 2021
Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads. Inbound marketing is a key...
4 min read
Karin Roberts: Thu, Oct 21, 2021
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a...
2 min read
Karin Roberts: Tue, Oct 19, 2021
I recently attended a convention where the attendees, normally a tightknit group that gathers twice a year, were reunited after 24 long months. I...
1 min read
Karin Roberts: Tue, Sep 07, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential...
2 min read
Karin Roberts: Tue, Aug 03, 2021
With trade shows, events and conferences returning in-person after a pandemic hiatus, it is imperative that attendees and exhibitors be ready and...
3 min read
Karin Roberts: Tue, May 25, 2021
Today, technology is a crucial element of trade shows. You need technology from the start of the show registration to managing leads after the end of...
7 min read
Karin Roberts: Thu, May 06, 2021
With vaccinations in arms throughout the world, businesses and organizations are starting the process of at least contemplating a ramp-up back to...
23 min read
Karin Roberts: Tue, Mar 02, 2021
When will large events be allowed to take place? Here are the latest updates from each state, including relaxed restrictions in Nevada, Iowa,...
2 min read
Karin Roberts: Thu, Jan 21, 2021
Among the enduring effects of coronavirus, even after it subsides, will be greater emphasis on not only health, but also security. Of the many things...