2016 - Trade Show Exhibiting Will be More Affordable

January 05, 2016

The outlook for U.S. growth is brightening and trade show marketing programs are growing as well. The good news for all is dramatically reduced oil prices, which lowers the cost of transportation, food and raw materials for businesses, raising profit margins and making trade show exhibiting more affordable. For consumers, more disposable income allows them to feel more confident about spending. Surveys of both families and businesses in the summer of 2015 revealed increased optimism about the economy, and this should continue in 2016. As companies are adding 200,000 to 250,000 jobs a month, consumers should feel more secure about their buying ability while companies are experiencing growth.

2016-strategy.jpgOur family-owned company’s commitment to building strong relationships with our customers, employees and strategic partners has contributed to our own growth and success in 2015. Our core values of a strong work ethic and trust, based on the client’s needs, have helped develop partnerships that embrace these characteristics. These strategic partnerships have allowed our business to keep costs under control on a per-project basis, without the need to substantially increase costs by hiring unnecessarily. In addition, the expertise of these partners has allowed us to substantially increase our offerings with a high level of professionalism and customer satisfaction. We will continue to find and work with partners who share these values, which will enhance our customers’ experience and retention.

We recognize that our clients have budgetary limitations for trade show marketing, so we have developed of a substantial inventory of customized rental equipment to keep costs reasonable for our clients. As clients need to reserve trade show space a year in advance, we expect our client base to continue to present at events in 2016, where they will need strong design options to ensure their exhibit presence supports their overall brand position. Our commitment is to build on the resources we make available to trade show exhibitors by continually updating our designs and inventory.

Over the last five years, our exhibit rental business has substantially increased. We have taken a unique position of customizing rental exhibits so that clients can achieve a custom look for any show. We start with components from our rental inventory and add customized counters, graphics, banner structures and other components as required. Our clients have responded favorably to this new option, which provides flexibility in both the exhibit structure and pricing. By offering customized rental design solutions, we can better manage the entire trade show process and improve customer service. Our all-inclusive, turnkey rental solution helps the client control their costs and includes such items as freight, flooring, furniture, AV, and labor setup and dismantle services.

20x20 trade show displayIn addition, we will be looking for new ways to help our clients make the biggest impact with their marketing dollars, which has been our focus for more than 20 years. For clients that wish to change their exhibits, we will continue to provide access to previously used exhibits, trade-ins on older exhibits, lease-to-own services, and other ways to maximize the value of older exhibits rather than disposing of them. We are able to refurbish many used exhibits, which can then used by other clients to create brand value at their trade show events for a fraction of the cost of new. Our clients are grateful for this uniquely cost-effective solution for their exhibit properties. Of course, we also offer state-of-the-art new exhibits for companies whose budgets and brand objectives call for the very best.

We appreciate the trust that our clients have placed in us over the years to provide solutions that meet their business needs and budgets. On behalf of the entire Tradeshow Network Marketing Group team, thank you. We look forward to helping you achieve your marketing objectives through trade shows for many years to come.

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