10 min read
2023 Event Trends Summit Preview
Karin Roberts: Tue, Jan 24, 2023
With our 2023 Event Trends Summit just around the corner, we are taking a closer look at the nine trends that we will be looking at. Before we bring...
trade show booth planning (2)
4 min read
Event Exhale: Navigating & Overcoming Today’s Event Planning Challenges
Karin Roberts: Tue, Jan 17, 2023
Event planning has changed drastically since the COVID-19 pandemic—from cancellations and postponements to the new wave of virtual and hybrid events,...
4 min read
How to plan an event with a remote team
Karin Roberts: Tue, Aug 23, 2022
Planning an event while your team is remote sounds like a daunting task. While there is no substitute for chatting it up and having an impromptu...
3 min read
Attending Events Can Help You Crush Your 2020 New Year’s Resolutions
Karin Roberts: Tue, Mar 31, 2020
I felt more pressure to create New Year’s resolutions this year than any year previously. Not only was January 1, 2020, the beginning of a new year,...
2 min read
Why Trade Shows Are Still Important
Karin Roberts: Tue, Oct 22, 2019
If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation. There are no bad marketing strategies. Everyone is...
3 min read
Your First Trade Show......
Karin Roberts: Tue, Jun 25, 2019
Your company has asked you to be their representative at a trade show event - you are feeling relaxed and confident. Before you hit the floor running...
3 min read
How to Make Your Trade Show Efforts Pay Off
Karin Roberts: Thu, Dec 03, 2015
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to...
4 min read
How to Profit from Due Diligence on Trade Show Planning and Budgeting
Karin Roberts: Tue, Mar 17, 2015
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so...
2 min read
Give attendees what they want
Karin Roberts: Thu, Jan 29, 2015
When planning your upcoming trade show exhibits, how much do you think about what attendees at that show want … or are you simply including all the...
3 min read
Gamify my Trade Show Booth
Karin Roberts: Thu, Sep 04, 2014
It used to be that a great personality was enough to capture the attention of a trade show visitor. But, what worked once may not be applicable...