3 min read
Karin Roberts: Thu, Apr 02, 2026
Choosing the right event is one of the most important strategic decisions your marketing team will make all year. The trade shows you select...
3 min read
Karin Roberts: Tue, Nov 18, 2025
Before committing to an exhibit space contract, take time to clarify several essential points that impact your success. Start by defining your...
3 min read
Karin Roberts: Thu, May 01, 2025
Why does strategic planning seem to be last on the to-do list for trade shows? It’s a perplexing oversight, especially considering the significant...
4 min read
Karin Roberts: Tue, Apr 09, 2024
With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...
7 min read
Karin Roberts: Thu, Apr 04, 2024
Trade shows can be an exceptional platform for exhibitors to not only reconnect with existing clients but also to attract new business from potential...
2 min read
Karin Roberts: Thu, Sep 21, 2023
Before Covid-19, event planning companies often were given six to 12 months' notice before a client’s event date — sometimes three months for...
Karin Roberts: Tue, May 23, 2023
Breezing past your deadlines with time to spare depends on having a great trade show checklist. Many companies nail the logistical part of the...
8 min read
Karin Roberts: Tue, May 16, 2023
Event planning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult...
2 min read
Karin Roberts: Tue, Feb 21, 2023
Companies, meeting planners and attendees across the board are excited for the restart of in-person meetings in 2023. But as the meetings industry...
3 min read
Karin Roberts: Tue, Jan 31, 2023
The 2023 Trade show season is upon us, so if you are planning to attend, sponsor, or exhibit at a trade show and haven’t started planning yet, it’s...