2 min read
Karin Roberts: Tue, Jun 07, 2016
Forget early morning yoga. Though it’s a popular event at trade shows and conferences, it tends to in most cases to only attract a few die-hard enthusiasts, says Dr. Kim, president and CEO of X bytes, a byte-size wellness company. A much better...
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1 min read
Karin Roberts: Tue, May 31, 2016
Emotions are a powerful thing. Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them...
2 min read
Karin Roberts: Wed, May 25, 2016
The majority of booth designs are monochromatic with either black or white components - for good reason. It’s a classic look and when you’re renting...
3 min read
Karin Roberts: Wed, May 11, 2016
Whether you are considering becoming an exhibitor at a trade show event, hosting your own type of customer event, or holding a mobile customer tour,...
2 min read
Karin Roberts: Tue, May 10, 2016
Our big spring trade show exhibit season will be wrapping up at the end of this month - now is the time to ramp up for the fall season of trade show...
7 min read
Karin Roberts: Tue, May 03, 2016
Twitter is jam-packed with social media contests run by businesses from various industries – and it’s not surprising why. The social network makes it...
3 min read
Karin Roberts: Thu, Apr 28, 2016
At a trade show event the people that are in your booth are the people that will be representing your company at a show. A successful, motivated, and...
1 min read
Karin Roberts: Tue, Apr 26, 2016
The annual conference of the International Home + Housewares Show was held in Chicago last month, and the Chicago-based Tradeshow Network Marketing...
1 min read
Karin Roberts: Thu, Apr 21, 2016
Image you are in your booth talking to a prospect that you know is a cold lead - right now they are just fishing for information when kazaam - a hot...
1 min read
Karin Roberts: Tue, Apr 19, 2016
The event industry is in a constant state of evolution and as such, pioneering strategies and concepts that are as successful as they are original is...