Karin Roberts

The 2016 economic forecast for trade show marketing

As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of EXHIBITOR Magazine's 2016 Economic Outlook Survey, which gauged the opinions, expectations, and experiences...

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3 min read

How To Drive Targeted Traffic To Your Trade show Booth

Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth...

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1 min read

Know Your Exhibit Options: Custom, Modular, Pop-up Displays

Not all trade show booths are created equal. Each type of display has its proper place, depending on the size of the show, your marketing objectives...

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3 min read

31 Tweetable Quotes on the Power of Teamwork & Collaboration

Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your...

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1 min read

Custom Rental Designs at HIMSS 2016

The annual conference of the Healthcare Information and Management Systems Society (HIMSS) was held in Las Vegas last month, and the Chicago-based...

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6 min read

It is Training That Sets Chicago Regional Council Carpenters Apart from the Competition

With the economic recession thankfully becoming more of a distant memory and as the Chicagoland construction market has picked up steam, the Chicago...

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4 min read

Four Steps to Determine the Best Shows for Your Business

Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show...

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The 2016 Rental trade show display grammy awards

A Grammy Award (originally called Gramophone Award), or Grammy, is an accolade by the National Academy of Recording Arts and Sciences (NARAS) of the...

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5 min read

Inbound Prospecting at Events: How We Made $50,000 in 30 Days

Like most marketing agencies, we attend several industry and client events throughout the year. Each event offers unique opportunities for thought...

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